McDonald’s U.S. same-store sales drop 1.4% in February

Oak Brook, Ill. – U.S. same-store sales dropped 1.4% at McDonald’s Corp. during February 2014, with global same-store sales declining 0.3%.



Other segment same-store results for McDonald’s during the month included a 0.6% increase in Europe and a 2.6% decrease in Asia-Pacific/Middle East/Africa (APMEA). The company cited severe weather and challenging industry dynamics in affecting its U.S. same-store sales performance.



"McDonald's global growth priorities - optimizing our menu, modernizing the customer experience and broadening accessibility to brand McDonald's - are the foundation of our customer-centric approach to building our business for the long term," said McDonald's president and CEO Don Thompson. "We are intent on improving our business performance by thoughtfully evolving our approach to ensure that we are delivering the most compelling value, service and convenience to each of the approximately 70 million customers who choose McDonald's each day."