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Kohl's, Avril Lavigne launch new junior's line


MENOMONEE FALLS, Wis. Kohl's today announced that it has partnered with singer Avril Lavigne to launch an excluive junior's lifestyle brand that will feature new fashion collections updated every 60 days.

The Abbey Dawn collection will launch in Kohl’s stores nationwide and beginning in July, just in time for the back-to-school season. According to the company the line will include apparel and jewelry at launch. Additional categories may be added over time. Abbey Dawn will be sized 0-13 in bottoms and S-XL in tops. Apparel prices will range from $24 to $48.

“I’m thrilled to announce my clothing line Abbey Dawn. Abbey Dawn will aspire to be a unique and accessible reflection of my ever-changing style. I’m so excited to be launching exclusively in the U.S. at Kohl’s for back-to-school 2008,” says Lavigne.

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