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Klein named licensing vp for Zuffa

3/17/2008

LAS VEGAS Randy Klein, former head of domestic licensing for DreamWorks Animation, has joined Zuffa as vp of licensing and merchandising, where he will be responsible for building and maintaining the brand image of the Ultimate Fighting Championship, Cagefighting, PRIDE and other company-owned brands.

“I’m excited to have Randy leading our licensing and merchandising initiatives,” said Dana White, UFC President.  “His accomplishments in building entertainment brands and industry experience will be paramount to growing UFC into a universal sports brand. I’m looking forward to working with Randy and welcome him to the Zuffa, LLC team.”

Before joining Zuffa, Klein was head of domestic licensing for DreamWorks Animation. Previously, he was director of licensing for Universal Studios Consumer Products Group.

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