Kate Hudson promotes eco-friendly haircare

LOS ANGELES Hairstylist David Babaii and actress Kate Hudson are joining forces to create David Babaii for Wildaid, a new brand of animal-friendly professional haircare products and styling tools, with a percentage of the revenue from the line to benefit the global wildlife conservation organization WildAid.

Hudson, who will be featured in the print campaign for the product, said, "I've been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he's put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special."