JCPenney 'Doghouse' campaign honored

PLANO, Texas JCPenney's interactive viral marketing campaign, “Beware of the Doghouse,” has won the 2009 World Retail Award for Best Digital Retail Advertising Campaign. The award was presented to JCPenney at the World Retail Congress in Barcelona in May 2009.

“We are very proud to be recognized by the World Retail Congress for our innovative marketing efforts,” said Ruby Anik, SVP brand marketing at JCPenney. “Beware of the Doghouse has proven to be a fun and engaging campaign, building on our success of developing new and innovative strategies that connect with younger consumers on their terms.”