H&M teams up with ride service for a good cause

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H&M teams up with ride service for a good cause

By Marianne Wilson - 01/22/2019
H&M is giving free ride to New Yorkers who want to do their part for the environment.

The fast-fashion giant and Lyft are teaming up to provide free rides to New Yorkers interested in donating clothing to H&M's garment collecting program. Starting Jan. 22 through Jan. 27, the first 5,000 H&M customers interested in donating clothing can use a special promo code, HMRECYCLES, to claim a free ride up to $10 to any H&M location in New York City. Customers will also receive 15% off their H&M purchase in return for a donation of unwanted garments, from any brand and in any condition.

The partnership is part of a broader mission by the two companies to take on the challenges of climate change and circularity in fashion more directly. H&M started its garment collecting program in 2013, becoming the first-fashion company to launch a clothing collecting initiative worldwide. The program has collected 163 million pounds of textiles globally, providing customers an easy way to give clothes a second life to ensure fewer garments end up in landfills.

In 2018, Lyft committed to full carbon neutrality and 100% renewable energy by offsetting the carbon emissions from all Lyft rides, meaning every Lyft ride in NYC is carbon-neutral. Lyft also has partnered with cities and public transit agencies across the U.S. to launch bikes and scooters programs, including NYC's Citi Bike, as well as set the goal to achieve 50% shared rides by the end of 2020.

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