'Heroes' star to represent Dooney & Bourke

NEW YORK "Heroes" star Hayden Pannettiere will represent the Dooney & Bourke this December as the brand's guest designer for the company's national ad campaign, Dooney & Bourke announced last week. As part of the collaboration, Dooney & Bourke is introducing The Hayden Bag, which is targeted toward the young consumer.

Using Panettiere ideas, designer Peter Dooney created the limited edition Hayden Bag, which retails for $500, the company reported.

The collections featured in the Hayden advertising campaign are scheduled to hit Dooney & Bourke retail boutiques by the end of the year. They will also be available at department stores such as Bloomingdale's, Lord & Taylor, Macy's, and Nordstrom and online at www.dooney.com.