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Hasbro launches Jurassic Park line for Toys'R'Us


PAWTUCKET, R.I. Hasbro announced that, through a licensing agreement with Universal Partnerships & Licensing, it will launch a new line of action figures based on the prehistoric predators of "Jurassic Park" exclusively at Toys“R”Us stores across the country.

“Jurassic Park is one of the most successful film franchises of all time and has a passionate fan base,” said Derryl DePriest, VP marketing at Hasbro. “Dinosaurs are also tremendously popular with kids, and Jurassic Park is the mark of authenticity when it comes to realistic and exciting dinosaur play.”

The Hasbro Jurassic Park line will include the Jurassic Park Basic Dinosaur Two-Pack Assortment, the Jurassic Park Deluxe Dinosaur and Figure Assortment, the Jurassic Park Electronic Dinosaur Assortment and the Jurassic Park Deluxe Electronic T-Rex.

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