Guitar Center remixes omnichannel marketing with Zedd
Guitar Center has teamed up with Grammy Award-winning musician-DJ-producer superstar Zedd on an innovative omnichannel promotion to give aspiring musicians the chance to take their careers to the next level.
Unsigned artists across the country can submit their cover or remix of Zedd's hit single "I Want You to Know" featuring Selena Gomez, which spent four weeks at No. 1 on Billboard's Hot Dance/Electronic Songs chart, at www.guitarcenter.com/zedd. Submissions will be ranked on their social media engagement and fan growth throughout the submission period and the top-ranked 150 artists will be reviewed by Zedd who will then handpick the winner.
Guitar Center's Cover Me winner will receive a career-altering opportunity including studio time, a meeting with Interscope Records, mentoring session with Blood Company management, a VIP experience at Nocturnal Wonderland Festival, features with Insomniac and DJ Mag USA, new gear and $10,000 cash.
"Zedd is the perfect partner for the Cover Me program. Not only is he one of the most highly respected electronic music artists and most sought after producers in the world, but his 'play it forward' concept fits perfectly with Guitar Center's mission to support musicians. As our newest program, Cover Me will add to our robust roster of programs dedicated to kick starting the careers of emerging artists," said Jake Cheung, manager, music marketing and artist relations, Guitar Center.
The contest embodies Guitar Center and Zedd's shared mission to "play it forward" by supporting emerging musicians and presenting undiscovered artists with a shot at their big break. Guitar Center's Cover Me ft. Zedd Winner Will Receive:
• Studio time with Zedd in Los Angeles, Calif.
• A mentoring session with Blood Company artist management
• A meeting with Interscope Records
• Features with Insomniac and DJ Mag USA
• A VIP experience at this year's 20th anniversary Nocturnal Wonderland Festival
• New musical gear and equipment from 8DM, GoPro, Native Instruments, Pioneer, Roland, and QSC
• $10,000 cash
"I am a believer in helping out other artists whenever I can and was excited when Guitar Center approached me about the Cover Me program. I'm looking forward to checking out the submissions and seeing what people come up with for their covers and remixes!" Zedd said.
Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. It has more than 260 stores across the U.S.