GSI to operate NBA online store

KING OF PRUSSIA, Pa. GSI Commerce Inc. has announced that they have agreed to provide the National Basketball Association with full-service, e-commerce operations for the NBA, the Women's National Basketball Association and NBA Development League. GSI will provide the league’s online stores with online merchandising, e-commerce technology, order processing, logistics, customer care, and online retail marketing services.

With the NBA’s selection of GSI, the company now has e-commerce agreements to operate the online stores for the major professional sports leagues in the United States including, Major League Baseball, the NFL, the NHL, and NASCAR.

According to GSI, a redesigned online store with an expanded assortment of merchandise is scheduled to launch on the GSI platform this fall, before the start of the 2007-2008 basketball season.The new online store will feature enhanced customer shopping features such as mini-carts, express shops, parametric search, advanced product reviews and ratings, and multiple alternative payment options.

In addition to operating on GSI’s e-commerce platform and integrating the online store with the NBA’s content site, the NBA will use GSI for online marketing, which will include search, affiliate marketing, and marketing with comparison shopping engines.