Google looks to future of retail advertising

NEW YORK Google held its first press day in New York at its Chelsea offices and detailed its vision of the future of advertising and its relationship to retail.

Increasingly, traditional advertising will act as a index or conduit to more narrowly focused and precisely targeted messages, Google predicts. Further, Google is exploring methods of helping retailers supplement circulars, so that they can promote a wider range of products and focus on a range of targeted opportunities in the weekly frequency.