GameStop to launch in-store video network

GRAPEVINE, Texas and NEW YORK GameStop, CBS Outernet, a leading provider of customized digital video networks to retail locations, and Reflect Systems, a digital media software and services company, announced a deal to bring a new in-store digital video network to over 4,000 GameStop locations.

The newly upgraded network, called GameStop TV, offers digital delivery of content and advertising to high definition screens. GameStop TV will feature product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop's 73 million monthly young game enthusiast shoppers. The network has begun a rapid rollout and will be completed during 2009.

"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," said Mike Hogan, senior vp of marketing for GameStop. "The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."