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Former marketing head takes on new role


SAN FRANCISCO Former director of international business and director of marketing, Jake Bailey, has joined Richrelevance as head of advertising.

In his new role, Bailey will lead richrelevance’s new advertising division, helping customer-centric retailers boost re-interception rates and achieve higher engagement, increased conversion and stronger customer loyalty.


While at, Bailey launched the online retailer into 34 countries, and expanded the marketing department to 70 people while simultaneously managing over $300 million in direct revenue. Bailey managed lead generation and’s 60,000-strong affiliate program, and drove business development for the merchandising department.

Bailey's experience in e-commerce includes serving as a participating member of the content committee, and speaking at premier events including the Global E-Commerce Summit, Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.

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