Former Overstock.com marketing head takes on new role

SAN FRANCISCO Former Overstock.com director of international business and director of marketing, Jake Bailey, has joined Richrelevance as head of advertising.

In his new role, Bailey will lead richrelevance’s new advertising division, helping customer-centric retailers boost re-interception rates and achieve higher engagement, increased conversion and stronger customer loyalty.

While at Overstock.com, Bailey launched the online retailer into 34 countries, and expanded the marketing department to 70 people while simultaneously managing over $300 million in direct revenue. Bailey managed lead generation and Overstock.com’s 60,000-strong affiliate program, and drove business development for the merchandising department.

Bailey's experience in e-commerce includes serving as a participating member of the Shop.org content committee, and speaking at premier events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.