Dollar General promotes literacy with Gretchen Wilson

GOODLETTSVILLE, Tenn. Dollar General announced that it is partnering with Reckitt Benckiser and country music star Gretchen Wilson to launch Literacy Rocks. The sweepstakes, which launched May 3 in Dollar General stores, offers customers the opportunity to win an exclusive concert experience with Gretchen Wilson or autographed CDs.

To kick-off Literacy Rocks, Reckitt Benckiser donated $250,000 to the Dollar General Literacy Foundation to support literacy initiatives. In addition, for every Lysol, Air Wick or Finish product purchased at Dollar General, Reckitt Benckiser will donate 5 cents to the Dollar General Literacy Foundation, up to $75,000.

“We are pleased to offer our customers the chance to win a once-in-a-lifetime experience with Gretchen Wilson, as well as help the Dollar General Literacy Foundation,” said Rick Dreiling, Dollar General’s chairman and CEO. “The funds raised through this promotion will support literacy programs in the communities we serve.”