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Disney to open in Times Square


PASADENA, Calif. Disney Store announced that it will set up shop in New York's Times Square with a state-of-the-art, interactive retail destination set to open in fall 2010.

According to the company, Disney Store will incorporate technologically advanced displays including an interactive Disney Princess castle to serve as one of many magical centerpieces at the new Times Square location. The store will also include an all-new children’s theater will feature the latest Disney entertainment and classic animation.

“Bringing Disney Store to the center of Times Square is a monumental achievement, and we have created a retail experience that complements the energy and innovation that Times Square inspires,” said Jim Fielding, president of Disney Stores Worldwide. “We’re focused on reinvigorating retail and providing a unique shopping destination to millions of families from all over the world who travel to New York for a magical experience.”

“Disney’s bold move to restore 42nd Street’s greatest landmark theater in the 1990s was the turning point in Times Square’s recent history. We are thrilled that Disney is bringing its creative energies yet again to Times Square with this new Disney Store. An iconic brand is coming again to America’s most iconic place,” said Tim Tompkins, president of Times Square Alliance.

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