Debbie Mumm partners with Jo-Ann Stores

HUDSON, Ohio Jo-Ann Fabric and Craft Stores and renowned artist Debbie Mumm today announced an exclusive partnership that will bring Mumm's designs to hundreds of products at Jo-Ann stores nationwide.

Formally set to launch on Nov. 1, The Debbie Mumm Collection for Jo-Ann Fabric and Craft Stores will include fabric, ceramics, partyware, kitchen textiles, yarn and seasonal goods. In addition, Mumm will actively inform customers with how-to seminars and projects at the stores as well as by contributing projects to Joann.com, the company reported.

Travis Smith, evp of merchandising and marketing of Jo-Ann Stores, called the partnership "a perfect match." "Debbie has a twenty year history of success with her designs for fabric, ceramics, scrapbooking, quilting, and seasonal products-all of which are important in the Jo-Ann Stores product mix," Smith stated. "And, our Web site statistics show that Debbie Mumm is the most searched designer on Joann.com, letting us know that customers are looking to us for Debbie's designs.