David’s Bridal to implement Alliance Data payment solution

Dallas Alliance Data Systems Corp. said Thursday that bridal retailer David’s Bridal has signed a multi-year agreement to implement the loyalty and marketing solution-provider’s private label credit-card services for both David's Bridal and Priscilla of Boston.

Services will include account acquisition and activation; receivables funding; card authorization; private label credit-card issuance; statement generation; remittance processing; customer service functions; and marketing services.

As part of this private label credit-card program, Alliance Data will provide customized marketing communications in support of the card program. Cardholders will receive targeted messages via monthly billing statements throughout their wedding planning process that include welcome kits, appointment reminders, notices of special promotions, and more.  

"We believe that by partnering with Alliance Data, we will be able to better assist our customers when making important purchases for milestone occasions like weddings. Through collaborative and strategic direct marketing efforts, it also allows us to establish stronger relationships with our customers that will hopefully increase the likelihood of them coming back to us for future special occasion dress needs." said senior VP and treasurer Philip Galbo of David's Bridal.