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Build-A-Bear to make DVDs, apparel, books


St. Louis Build-A-Bear will expand its offerings to DVDs, accessories, apparel, books and other branded merchandise under a new licensing agreement with A Squared (A2) Entertainment in Los Angeles.

A2 Entertainment will manage the entertainment and external licensing program for the retailer. Together, the companies will produce original multimedia entertainment for distribution online, on-air and on other digital devices.

The companies also will develop a new line of licensed merchandise that will be sold outside Build-A-Bear Workshop stores through select retail outlets.

Expanding upon Build-A-Bear’s one-hour movie that aired over the 2009 Holiday season, “Holly and Hal Moose: An Uplifting Christmas Adventure,” A2 Entertainment will produce other original programming for Build-A-Bear Workshop and explore the development of complementary consumer products.

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