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Borders partners with AARP


WASHINGTON Borders has entered into a long-term agreement with AARP to provide unique benefits and discounts to AARP's more than 39 million members.

In addition to prominently displaying free AARP literature and materials on special fixtures in its superstores nationwide, Borders will provide AARP members with a 10% discount off the list price of paperback books and a 35% discount off the list price of AARP-published book titles. Borders will also host, often in conjunction with an AARP state office, free in-store events designed to provide people over 50 with information and insights on a variety of relevant topics.

The combination of Borders incredible reach and its commitment to helping people live richer more satisfying lives through knowledge and entertainment provides AARP with an unprecedented opportunity to better serve our members, said John Wider, evp of AARP Services. We are truly excited about this relationship and look forward to working with Borders to deliver information and benefits that are unique and meaningful.

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