Bobby Flay, Kohl's launch cookware line

NEW YORK Celebrity chef and Food Network star Bobby Flay is collaborating with the network to develop his first line of kitchenware and casual entertainment products to launch exclusively at Kohl's in spring 2008. According to the companies, Flay is the first celebrity talent to collaborate with Food Network on a branded line of products.

The line, which will incorporate Mediterranean influences, bold colors and rich textures, will include cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles, kitchen electrics and barbeque tools.

"As one of Food Network's most recognizable talents, Bobby Flay is a trusted authority on cooking, grilling and entertaining," said Kevin Mansell, president of Kohl's. "His enthusiasm and expertise make him an ideal partner in expanding the Food Network collection and delivering on Kohl's mission of offering world-class brands to customers nationwide."

Kohl's and The Food Network began a partnership in 2006. In September, an exclusive collection of Food Network-branded products, launched at Kohl's stores nationwide and on Kohls.com.