Blockbuster, TiVo partner to bring OnDemand content to DVRs

ALVISO, Calif. and DALLAS Blockbuster has teamed up with TiVo to give TiVo DVR users access to Blockbuster's OnDemand content.

Blockbuster OnDemand, featuring content to both buy and rent, will be integrated into TiVo Series2, Series3, TiVo HD, and TiVo HD XL DVRs.

TiVo DVRs will be sold at thousands of Blockbuster stores nationwide as well as online at blockbuster.com, giving both companies new distribution outlets. Additionally, the companies will implement a cross-marketing campaign.

"We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster's entertainment content readily available to their millions of subscribers," said Jim Keyes, Blockbuster chairman and CEO. "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film's availability -- through VOD or on DVD -- we want to work with TiVo to provide their subscribers unprecedented access to movie content."

The companies expect to have the Blockbuster OnDemand service integrated into TiVo DVRs in the second half of 2009.