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Blockbuster in exclusive deal with IFCBlockbuster in exclusive deal with IFC


NEW YORK Blockbuster announced today that it has signed a two year agreement with IFC Entertainment, giving it the exclusive U.S. rental rights to the independent film company's titles.

Under the terms of the agreement, IFC and Blockbuster will share rental revenues from IFC titles. Blockbuster will have an exclusive 60-day rental window, including both the physical and digital rental distribution channels, for each title as it becomes available. During this period no title will be available on a retail basis in any format. After the 60-day period, the IFC titles will be available on a non-exclusive basis both for retail and digital distribution. However, Blockbuster will retain the exclusive physical rental distribution rights for IFC titles for three years after each street date.

In addition to carrying IFC titles in its stores nationwide, Blockbuster has installed special independent film sections in approximately 1,000 of its locations, which will include not only IFC titles but also independent movies from a variety of distributors. Blockbuster also plans to highlight IFC titles on and on Movielink.

"This agreement with IFC is a great opportunity for Blockbuster to provide our customers with convenient access to the best of independent film," said Keith Leopard, director of film product for Blockbuster. "Whether it's through our stores, through the mail or through digital downloading, our customers will have access to some of the most exciting, thought-provoking films the indie filmmaking world has to offer. We look forward to working with IFC to dramatically expand our selection of independent titles and to being the exclusive rental outlet for films that otherwise might not have gotten exposure to such a broad audience."

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