Blackhawk Network inks deal with MLB

PLEASANTON, Calif. Safeway subsidiary, Blackhawk Network, has reached an exclusive agreement with MLB Advanced Media LP, the interactive media and Internet company of Major League Baseball, to launch the first-ever MLB.com gift card. The card is available for purchase in Blackhawk Network's nationwide network of stores including Safeway, A&P, Stop & Shop, Giant Eagle and GetGo, CVS/pharmacy and Kmart.

Available in $25 and $50 denominations, the MLB.com Gift Card is redeemable for merchandise for all 30 teams, as well as game tickets for participating teams and other services at MLB.com.

"Blackhawk Network understands our business and our customer. We believe its network of top-tier retail locations will help make 'giving the gift of baseball' a top choice among consumers year round," said Noah Garden, evp of commerce and sponsorship at MLBAM. "The MLB.com card covers all consumer bases for us as it helps our "out-of-market" fans both give and receive gifts from their favorite teams through the MLB.com card. We're also thrilled that the program will benefit our family of teams via Blackhawk Network's team branded cards."