Bazaarvoice Partners With Leading Web Analytics Solutions

Austin, Texas, Bazaarvoice, which helps brands use on-line word of mouth to build their businesses, announced partnerships with four Web analytics firms: Coremetrics, Omniture, WebSideStory and WebTrends. The partnerships allow clients to incorporate word of mouth metrics into overall measurements of on-line performance, as well as to compare the strategic impact of customer ratings and reviews versus other on-line initiatives.