Asda guarantees the best price

LEEDS, U.K. Walmart's U.K. division, Asda, has launched the "Asda Price Guarantee" to ensure shoppers that it cannot be beaten on price. According to the company, shoppers who can purchase a basket of eight or more comparable products cheaper elsewhere, the retailer will give them the difference, plus a penny more for good measure.

Asda said the program covers more than 13,000 branded and own brand products and items on promotion. 

Customers interested in seeing their savings can visit www.asda.com/priceguarantee to enter their receipt details to see how much their grocery shop would have cost at the other supermarkets. The price checker is powered by, and built by, mysupermarket.co.uk, an independent organization.  It will also be available to grocery shoppers at www.asda.com. 

Andy Bond, CEO of Asda said this was a watershed moment in the history of Asda Price. "From today, Asda cannot, and will not, be beaten on price. Our grocery guarantee puts an end to the phoney price wars that most shoppers are sick of.  Plain and simple, our Price Guarantee is our cast-iron promise that your basket of shopping will always be cheapest at Asda."

Asda noted that certain items unique to its stores could not be included in the program due to size differences.