American Greetings in licensing deal with Paramount

CLEVELAND American Greetings his entered into a multi-year agreement with Paramount Licensing enabling the company to use popular characters from films like Breakfast at Tiffany's, The Godfather and Forrest Gump on a variety of social expression products, which will be hitting stores beginning July 2008. Special ornaments and calendars will also be available later this year.

"Paramount's incredible library of films gives us the opportunity to capture the iconic images and famous lines, that have become a part of our culture, to create truly memorable greeting cards for all consumers," said Mike Brown, vp of licensing at American Greetings. "We are looking forward to a very long and successful alliance."