Aerie sees success with loyalty program

Pittsburgh Aerie by American Eagle announced that its loyalty program, called the Aerie a-list, has surpassed its one-millionth member in just over one year.

Meanwhile, the company’s popular AE All Access Pass program for AE customers, which launched in 1995, has more than 17 million members.

Since its launch in July 2008, the Aerie a-list program has steadily increased its customer following by offering free gifts and special pricing offers every Thursday. Examples of free gifts include jewelry, aerie lip gloss and journals.

Aerie stand-alone stores consistently experience higher traffic and sales on a-list Thursdays, the company said.