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The Village at Dos Vientos Ranch, Thousand Oaks, Calif.
Paraiso Town Center in the Thousand Oaks, Calif., master-planned community of Dos Vientos Ranch is being renamed The Village at Dos Vientos Ranch, announced Peter Cohen, president of Paradise Capital Group, which acquired the 50,000-sq.-ft. mixed-used retail and office complex in June 2010.
A new name was very important toward rebranding and marketing the property, said Cohen. “We wanted to give the center a fresh start with a new name that was easy to pronounce and remember,” he said.
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NPD: Still hope for video game spending
PORT WASHINGTON — The NPD Group has some good news for retailers worried about weak video game sales this holiday season. According to a survey of spending habits in the second quarter of 2011, in addition to the $1.44 billion spent in the U.S. by consumers on new physical video and PC game software in the second quarter of 2011, the total consumer spend on content via other monetization methods, including used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is estimated at $1.74 billion.
