-
Home-based agents help keep holidays happy for cash-strapped retailers
Let’s face it – the Internet has made comparing prices before you buy a no-brainer. Recent surveys show that consumers are more cost conscious than ever before, which means they will accept nothing less than the lowest price. Increased competition and mounting expense pressures have prompted retailers to turn over every rock in an effort to control costs. Every area of a retailer’s business is now under intense scrutiny and divisions previously thought of as “expense” centers, are being required to either generate revenue or be eliminated.
-
Market Track: November 2011
The Holiday Shopping Season got off to a fast start with sales numbers increasing by 6.6% compared with last year, according to Shopper Trak. Promotional activity started earlier than usual and helped shoppers stay in the know as to where they could find the best deals. Leading up to Black Friday, increases were seen in print for both page counts and circular drops in many instances. In digital there were increases in volume and frequency of online, email and social promotions.
