-
Americans use smartphones before, during and after in-store visits
Toronto, Ontario, Canada -- A recent survey of more than 6,500 U.S. consumers found that Americans consult their social media apps before, during and after retail store visits.
The survey, conducted by customer experience management solution-provider Empathica, found that mobile and social customer experience strategies are becoming more important than ever for brands, with nearly three in four consumers using Facebook to make retail and restaurant decisions.
-
Jo-Ann offers ideas, inspiration with new iPad app
HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has launched an iPad app to help customers find everything they need for their next project.
“Our customers crave fresh inspiration delivered to them through a variety of means. What we have accomplished with the Jo-Ann app for iPad is consolidating all of these inspiration sources into one highly engaging experience called the Idea Center,” said Riddi Kline, SVP and chief marketing officer for Jo-Ann.