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Target friends Facebook for back-to-school campaign
Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.
The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.