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Pier 1 makes itself at home in digital world
BURLINGTON, Mass. — Pier 1 Imports could be in for powerful home sales this holiday season as a result of its investments in its omni-channel strategy.
The company recently revamped its website as well as its mobile commerce site with help from Demandware, a leading provider of e-commerce solutions.
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Pier 1 Imports teams with Demandware for omnichannel commerce
Burlington, Mass. -- On-demand e-commerce solution-provider Demandware said Wednesday that Pier 1 Imports has delivered the initial phases of its omnichannel strategy, which includes its new e-commerce-enabled Pier1.com website (launched in July 2012), and its mobile commerce site, both of which are run on the Demandware Commerce platform.
Pier 1 Imports now benefits from an enterprise-class, software-as-a-service platform that serves as the digital commerce backbone to connect consumers to its brand regardless of location, device or channel.