News

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.

Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.

Austin, Texas -- Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.

LOS ANGELES — PriceGrabber, a division of CPL Holdings, has appointed Jeff Goldstein as president. In his new role Goldstein will direct strategy and oversee the day-to-day operations of the business. 

By Niclas Qvist, Pricer

NEW YORK — Japanese apparel retailer Uniqlo, a division of Fast Company, is expanding its U.S. footprint with the opening of 10 stores this fall in New York, New Jersey, Connecticut and California.

The new locations, all in shopping centers, will bring the brand’s presence in the United States to a total of 17 sites.

MARYSVILLE, Ohio — The Scotts Miracle-Gro Company has named Ivan Smith as EVP, general counsel and corporate secretary. The 10-year veteran of the company replaces former EVP Vincent Brockman, who resigned to "pursue other interests."

"Ivan possesses tremendous legal knowledge and experience and has been a strong leader throughout his career," said Jim Hagedorn, chairman and CEO. "His sound judgment and business acumen will serve ScottsMiracle-Gro well in the years to come."

Walmart, Target, Best Buy and other retailers created a cooperative nearly a year ago to develop a mobile payment approach and this week they welcomed another major player to the fold.