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Kronos: Consumers expect seamless omni-channel shopping this season
Chelmsford, Mass. -- It only take an average of 2.2 negative experiences for Americans to stop purchasing from a retail brand -- across any channel, according to a new survey commissioned by Kronos Inc. Underscoring the urgency of a seamless omni-channel experience, 68% of Americans agree that a negative shopping experience within a single channel negatively impacts their perception across all shopping channels including physical stores, online, mobile, phone centers, and catalog.
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Duck Tape and Fiskars unveil new crafting scissors line
Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.
“Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”
The scissors will be available at select retailers June 2014.