News

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in North America and the exclusive event marketing planning agency for many of the top consumer brands, according to the company.

Convenience store operator Wawa is expanding through Florida with a fresh, new prototype whose palette, materials and textures complement the look and feel of the Sunshine state. The use of warm colors and abundant natural light enhance the store’s inviting, upmarket vibe.

The prototype reflects the language and style associated with Floridian architecture. Exterior elements include pastel colors, clapboard siding, pitched roofs and front porches that reference historic south and central Florida building types.

Phoenix -- Leslie's Poolmart announced it has acquired the assets of Pool Supply World, one of the nation's premier Internet retailers of swimming pool supplies.

As a separate division of Leslie's Pool Supplies, the acquired business will continue to operate as Pool Supply World with its distinct brand and website. Mark Krueger, CEO of Pool Supply World, will continue to lead the business.

The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers seem to be shrugging off the change for now. As long as they’re getting the discounts, it’s easier for them to not have to carry and swipe their cards or give their phone numbers at checkout.

Three ways to beat showrooming

Showrooming, much like many other perceived threats in retail, must be seen as an opportunity, not as a negative. Arguably, the challenges that showrooming has created for retailers are relative to price transparency and finding a place and role within the consumer’s mind that will be superior to the online retailer (remembering that many online retailers can offer broader assortments, 24/7 convenience and shopping accessibility).

Wakefield, Mass. – Most consumers in the U.S., U.K., and Australia are not using mobile technology for holiday shopping this year, but many will use mobile devices for product research and in-store showrooming. According to results of the 2013 Holiday Preferences Study from SDL, the majority of consumers in the U.S. (64%), U.K. (68%) and Australia (67%) are not using a tablet or smartphone more this year to purchase gifts.

Sears and Kmart stores are joining the still growing list of retailers that will open Thanksgiving Day in the hopes of luring Black Friday shoppers early.

Kmart will open for 41 straight hours, starting at 6 a.m. Thanksgiving Day to 11 p.m. Black Friday. Sears will open doors starting at 8 p.m. Thanksgiving Day to 10 p.m. Black Friday, with more than 1,000 doorbusters available until 1 p.m. Friday afternoon.