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Holiday e-commerce gains expected to match last year’s 15% rise
New York -- eMarketer projects that retail e-commerce holiday sales in the U.S. will rise about 15% again this year, matching last year's gains. In total, U.S. retail e-commerce sales for the holiday season — defined as November and December — are expected to reach $61.8 billion, up from $53.7 billion last year, according to the report.
As well, eMarketer estimates US retail e-commerce sales will grow 16.4% to $262.3 billion this year, with 23.5% ($61.8 billion) of this taking place in November and December.
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Electronics retailers win big on Thanksgiving
MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple-digit growth on Thanksgiving Day this year compared to 2012.
According to the November report, which tracks retail sales across all forms of payment, including credit cards, cash and check, sales for the electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.