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Three Ways to Win Over Reluctant Shoppers
By Gary Ambrosino, president, TimeTrade
The November Consumer Confidence Index made headlines as the numbers slumped to the lowest point within the last six months. On the surface, this could cause concern for retailers this holiday season. However, when you’re in a store, how often do you actually think about an economic indicator when you’re deciding how much to spend?
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Black & Decker adds PepsiCo Americas Beverages president to board
Stanley Black & Decker has added Debra Crew, president of PepsiCo Americas Beverages, to its board of directors. Crew joined PepsiCo in 2010 as president of the western region of PepsiCo Europe, and was promoted in 2012.
Prior to PepsiCo, she held a number of management and leadership roles at Mars, Dreyer’s Grand Ice Cream and Kraft Foods.