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Survey: Eight-in-10 consumers will share location for value
Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.
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ABC Supply fills CIO spot
ABC Supply has named Tony Vaden as chief information officer. He replaces Kathy Hendricks, who moved to a newly created post as executive director of customer connectivity for ABC Supply.
Vaden is an award-winning veteran of the information technology industry, and he will oversee all aspects of the information technology systems that support the company’s computing needs.