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comScore puts holiday desktop e-commerce spending at $46.5 billion
Reston, Va. -- A total of $46.5 billion was spent online from desktop devices for the full November-December 2013 holiday season, an increase of 10% versus a year ago, according to comScore. While the total represents a record for online holiday spending and a double-digit gain from last year, it nevertheless fell short of comScore's forecasted 14% growth of $48.1 billion in desktop spending.
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Real-Time Retailing Turns the Store into the Network
Ken Morris, principal, Boston Retail Partners, recently took the time to explain how real-time retailing and how the concept of “unified commerce” allows stores themselves to become networks for customer engagement.
What is real-time retailing, and how does it benefit retailers and their customers?
