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  • Online attention grabbers are not so great at grabbing attention

    Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

  • Study: Faces, large text, ‘free’ not always online attention-grabbers

    London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

  • RadioShack introduces new ad campaign

    RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

  • New GS1 US Data Hub provides standardized supply chain data

    Lawrenceville, N.J. -- A new online tool from supply chain information standards organization GS1 US, called the GS1 US Data Hub, will make it possible for retailers, e-tailers, data pools, solution providers and a variety of application developers to access the detailed information associated with GS1 company prefixes, the specific combination of numbers embedded in GS1 identifiers and barcodes to identify a company.

  • MRA says retailers didn’t have a very happy holiday

    The Michigan Retailers Association (MRA) said that Michigan's retail industry had a poor holiday shopping season thanks to damaging winter storms and “outdated government policies that favor out-of-state online companies.”

    Retailers posted only a 0.1% average increase over last holiday season, according to the Michigan Retail Index, a joint project of MRA and the Federal Reserve Bank of Chicago.

  • SmartFurniture.com expands Adobe Marketing Cloud rollout

    Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.

  • Campbell appoints new financial chief

    Campbell Soup Company has named SVP of finance Anthony P. DiSilvestro as SVP and CFO, effective May 1. He succeeds B. Craig Owens, CFO and chief administrative officer since 2008, who plans to retire on that date.

  • Survey: One-in-five in-store customers are connected

    New York – Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of “Über-Digitals” shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population.

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