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SmartFurniture.com expands Adobe Marketing Cloud rollout
Chattanooga, Tenn. -- To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools. However, the solutions lacked the functionality and flexibility necessary to capture, analyze, and transform data into actionable insights, so SmartFurniture.com expanded adoption of Adobe Marketing Cloud.
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Retail design firm Miller Zell turns 50
Miller Zell, a retail design and implementation firm headquartered in Atlanta, is celebrating its 50th anniversary.
Harmon B. “Sandy” Miller founded Miller Zell in 1964 as a printing firm focused on point-of-sale promotions and fulfillment. As the retail landscape changed, Miller Zell evolved to offer comprehensive store design services aimed at improving the customer experience, while controlling implementation costs and creating greater efficiency throughout the production, storage and installation process.