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Making Stores Accessible
By Alan Gettelman and Richard Duncan
It’s a fact: Safety awareness and accessibility compliance translates into ease of use for all customers. The Americans with Disability Act Accessibility Standards (ADAS) and ASTM (American Society of Testing and Materials) requirements not only make store spaces accessible, but should also help owners/operators avoid complaints and possible penalties.
Here are some key points:
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General Mills unveils limited-time, in-box promotion
General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.
Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

