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Toys ‘R’ Us to update U.S. store base; creating store of the future
New York -- Toys “R” Us has launched a new strategy to drive future growth that includes a big emphasis on improving its in-store customer experience.
The nation’s largest toy retailer said it will update its existing stores to make them easier to shop, focusing on everything from the restrooms and lighting to the flooring and signage. It also is committed to reducing in-store clutter and improving in-stocks and checkout speed (slow checkouts registered as a big customer complaint in its research.).