-
Mars Agency names new VP retail consultancy
Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.
As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future. -
Family Dollar makes strategic changes following disappointing Q2
Family Dollar plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter, which was adversely affected by the extra week in last year's quarter, severe weather, holiday promotions and a challenging consumer environment.
The company is also slowing its new store growth beginning in fiscal 2015 to bolster its return on investment. It now anticipates opening 350 to 400 new stores as opposed to approximately 525 stores in 2014.