News

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

Ann Arbor, Mich. - Domino's Pizza is integrating Google Wallet with its Android ordering app. Domino's customers who have an Android device can now pay for their online orders using Google's digital wallet.

Domino's customers who place an online order of $10 or more using the Android ordering app and pay by selecting the "Buy with Google" button at checkout will receive a free order of Domino's new specialty chicken, now through June 15.

Mall-based specialty retailer Express opened its first outlet store at a Tanger outlet mall near Washington, D.C., and has plans for 30 more locations this year.

The operator of 630 predominantly mall-based stores had previously shunned outlet locations, but now views the popular venues as a growth opportunity.

Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.

In essence, Chobani wants Americans to eat more yogurt and recently announced six new products to launch in July that extend the brand beyond breakfast.The new products include Chobani Greek Yogurt Oats, Chobani Indulgent, Chobani Kids, Chobani Seasonal, Chobani Kitchen and Chobani Simply 100 Greek Yogurt in key lime and pineapple Coconut.

 San Mateo, Calif. – Social media monitoring and management software provider Viralheat is adding integration with the Salesforce Desk.com customer support app to its analytics platform. Viralheat is designed to allow businesses to perform all of their social content needs within a single social management platform.

Around the globe, sellers from country A who promote their products as “Made in country A” are quick to point out that country A products are known for their quality, even by buyers from country C.

Seattle -- REI has committed to having all of its electricity from renewable sources. The retailer already has 26 solar electric systems generating clean power and a program designed to invest in energy efficiency. Now, REI is buying certified renewable energy certificates (RECs) as part of its strategy to green the energy that powers more than 130 stores, two distribution centers and its headquarters.

Foot Locker has named Sheilagh M. Clarke as SVP, general counsel and secretary, effective June 1. She succeeds Gary M. Bahler, who is retiring on that date.

Clarke is currently VP, associate general counsel and assistant secretary of Foot Locker. She joined Foot Locker in 1988, and since that time has held a number of positions in the company's legal department. She is a graduate of Monmouth University and Seton Hall Law School.

Bahler, who joined the company in 1980, has been a SVP since 1998, general counsel since 1993, and secretary since 1990.