News

San Francisco -- Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, according to Kenshoo, a leader in predictive media optimization technology.

Among the key findings in the research:

• Search click-through rate increased 26%, driving a 15% increase in clicks year-over-year;

• Social ad spend increased 51% year-over-year and 21% quarter-over-quarter; and

• Social impressions increased 13% year-over-year.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.

In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.

Scholastic is unveiling a new multi-platform series, TombQuest, which includes five books by Michael Northrop and an online game.

TombQuest is aimed at eight- to 12-year-olds and is an addition to Scholastic’s three previous multi-platform series, which have published some 22 million copies since the first launched in 2008, and the accompanying websites have 3 million registered users.

Atlanta - IDology, a provider of identity and age verification solutions, has released ExpectID Global GeoTrace, a new anti-fraud tool designed to help identify and eliminate location-based fraud. In addition, IDology has expanded its global identity verification solution, ExpectID Global, to now include coverage for Mexico.

The National Retail Federation (NRF) is supporting the Marketplace and Internet Tax Freedom Act. The legislation was introduced by Senators Michael Enzi, Richard Durbin, Lamar Alexander, Heidi Heitkamp, Susan Collins and Mark Pryor.

New York - Empire State Realty Trust, Inc. (ESRT), a New York-based real estate investment trust, has completed the acquisition of the ground and operating leases at 112 West 34th Street and the ground lease at 1400 Broadway for a total of approximately $734 million in cash, common stock and operating partnership units. 112 West 34th Street is a 26-story, 650,769-rentable-sq.-ft.office tower, with 92,455-sq.-ft. of retail space located in the 34th Street/Penn Station submarket.

Staples has officially launched the 2014 back-to-school season with its Make More Happen for Less promotion, which offers customers three ways to save on products.

“This year, Staples will Make More Happen for Less with guaranteed savings and exciting products not found anywhere else,” said Demos Parneros, president of North American stores and online, Staples. “Our 110% Price Match Guarantee, Staples Less List and Weekly Hot Deals let customers find everything they need to succeed in school — at great prices.”

New York -- At first glance, the IBM-Apple partnership may seem to do little more than formalize a connection between two technologies that are mainstays of most retailers’ infrastructures. The fact is many retailers already use Apple iPhones and iPads as devices for in-store activities like product lookup, checkout and inventory management. And IBM is a leading provider of retail data analytics technology.