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Survey: Back-to-school shoppers rely on mobile for deals
New York -- Shoppers reliance on mobile devices is reflected in a new back-to-school survey by Retale, a location-based shopping platform aggregating weekly circulars from top line retailers for mobile and digital devices.
Among parents that own a mobile device (e.g., smartphone, tablet), 73% use them to shop for back-to-school items, with viewing deals (97%) and comparing prices (96%) being the most common mobile shopping activities.
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Toms signs partnership agreement with Bain Capital
Toms will be partnering with investment firm Bain Capital in an effort to expand the company’s reach and its charitable efforts.
Though no financial information about the agreement was announced, Toms founder Blake Mycoskie will remain in charge of the company and maintain his 50% share of it. Additionally, Mycoskie will use half of the money he gained from the partnership to start a fund for social causes and entrepreneurship.