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Macy’s refines omnichannel strategy
Macy’s and Bloomingdale’s will be among the first retailers to support the new Apple Pay mobile payment system, which will be available beginning this fall on new iPhone 6 and iPhone 6 Plus mobile devices, as well as on the newly unveiled Apple Watch. It’s just part of the company’s expanding omnichannel strategy.
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PlayDisplay releases AR marketing platform
Moscow - PlayDisplay, a provider of emotional engagement solutions, is releasing SpaceAR, an augmented realty platform that enables the creation of realistic objects of various sizes and whole virtual worlds. Powered by PlayDisplay’s proprietary technology, the solution makes virtual environment obey the laws of physics and interact with the audience in a realistic way.