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Tech Guest Viewpoint: Personalizing Customer Interactions
By John M. Pierre, Linguastat The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale. Consumers expect a similar personalized experience regardless of channel, from the marketing offers they receive to the products that appear in search results. -
McCormick names seasoned exec to finance role
Mike Smith was named SVP finance and CFO North America at McCormick. In this role he will oversee investor relations, treasury and serve as the CFO of the newly formed North American Leadership Team.
Smith’s new team focuses on North American alignment and strategy for growth, performance and people. Joyce Brooks, VP, investor relations and Bob Conrad, VP treasurer will report directly to Smith.
