News

Gordmans enables growth in underserved markets with new technology platform

When Gordmans Stores Inc., the Omaha, Nebraska-based chain of 95 Midwestern discount stores, decided to expand into underserved markets in the central U.S., the retailer discovered its legacy IT systems would not adequately support its planned growth. Outmoded applications across a range of functions in the enterprise created such problems as the setting of a double-digit limit for location numbering.

Prolific developer Trademark Property Company is doing its part to ramp up the country’s new development and active redevelopment stats. The Fort Worth, Texas-based firm has five projects under construction:

Wine with screw top lids was bad enough for purists, now retailers are filling their shelves with wine-based products package in cans.

New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first  On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.

Fort Myers, Fla. – Chico’s FAS Inc. reported a net loss of $28.5 million in the third quarter of fiscal 2014, compared to net income of $35.8 million in the third quarter of the previous fiscal year and below Wall Street predictions. Non-cash goodwill and trade name impairment charges drove Chico’s into the red.   Sales totaled $665.6 million, an increase of 1.5% compared to $655.6 million. Same-store sales dropped 1.6%.  

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

New York - Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. The ads are part of the retailer’s Black Friday weekend campaign.   The ads will feature cartoon character SpongeBob SquarePants, who will also appear in the Macy’s Thanksgiving Day parade. They will target women age 21 and over.